Final year project
Branding, advertising campaign [Read more]
Re-branding travel blog - 'Ordinary Traveler'
When designing and rebranding this website I had to consider where the website may be used and what device it will most likely be used on. Whilst the majority of research into travelling will be done prior to travelling, some information may be needed during the experience, therefore having a mobile/ tablet friendly website will create a more accessible user experience.
Re-branding travel blog - 'Ordinary Traveler'
Within the website redesign I have included illustrated blog posts and travel guides creating a more visually stimulating and enjoyable experience for the viewer. The illustrations also act as a divide to breakup text making the blog more user friendly.
Advertising campaign - Penguin
Campaign to promote literature amongst 18-25 year olds. I have chosen 3 specific genres that are of interest amongst the target audience, the first being sci-fi. Using channels that best reflect the persona interests, I have chosen to create a YouTube advertisement.
Advertising campaign - Penguin
The second genre chosen for this campaign is rap music. Literature plays a significant role in influencing lyrics within music. Highlighting some of the artists that use literature within their songs, helps encourage listeners to investigate and learn more about the origin and influence on the lyrics. This is an audio advert displayed on Spotify.
Advertising campaign - Penguin
The third genre chosen for this campaign is fashion. Focusing on literature written about the influential fashion icon Coco Channel, I sought to stimulate interest of the persona in reading about her life and career. By placing this campaign in a fashion magazine such as Vogue, I have created a juxtaposition with the conventional advertisements placed in such magazines giving the advert more prominence.
Advertising campaign posters - Penguin
Adapting the advertisement designs from their primary channels I have developed these campaign posters to be displayed in other destinations such as on high streets and undergrounds where the target audience will be reached, thus widening the campaign.
Alicia Wright
Focusing on branding and campaign advertising my work combines visual identity and culture. I aim to create innovative design solutions that connect with the target audience.
My strengths lie within illustration and branding, involving creative design and strategy. I focus on exploring ways in which I can connect with the target audience through emotion, design and physical platforms. I am determined to develop my skills and approach, as I take my degree into the creative industry.
Final year project
Branding, advertising campaign