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Working in partnership with Sarah Stevens, this project began as a submission for the D&AD New Blood Awards, BBC brief. Aiming to develop a UX/UI project combining physical and digital design, which highlights the benefits of responsible data storage, whilst appealing to an audience of 16-24-years old.
We developed BBC Cloud, which links your location data to live weather reporting to suggest exclusive BBC content which
updates twice a day. Cloud personalises content suggestions over time, collecting data to understand users’ preferences.
To enhance the link between digital and physical spaces, Cloud uses transparent screens to place BBC content in your public spaces.
Ethical advertising in public spaces: The role of positive and negative rhetorics in the public engagement of charities