Final year project
The Ripple Pool / Bagged for Life / Rebranding Always [Read more]
An introduction to the ripple pool
This image gives a brief overview about the purpose of the Ripple Pool, and my thought process behind it. The project was created as a response to HSBC's D&AD brief of animating their brand promise of 'Together we thrive', and after generating and trialling many ideas, I settled on this idea to engage with an airport audience.
Explaining the ripple pool
This image gives an in depth explanation of The Ripple Pool and how it works. The technical aspects of it such as what it would be constructed with are informed through research of existing interactive experiences, which helped me ascertain the plausibility of the display.
Finding the ripple pool
This image displays my research, findings, and final decisions about the three main touch points where the user interacts with the display.
Introducing Bagged for Life
This is an example of how a user might be introduced to the Bagged For Life campaign: whilst entering the H&M store. Through research I discovered that tote bags were an excellent marketing item as they are affordable to produce yet functional and reusable. There is a minimum spend to qualify for the giveaway to promote sales, and the purpose of the campaign to break the trend of keeping exotic animals as pets builds H&M's sustainable and environmentally friendly image.
Accessory to animal trade
This is a mockup of one of the tote bags in the series, accompanied by its tag. Research shows that people are more likely to be deterred from purchasing exotic pets if they were aware of the legal consequences it could pose. A majority of the exotic pet trade is illegal, and this bag aims to enlighten buyers who are unaware of the illegal trade they may be participating in.
Swimming in salmonella
Another effective method of deterring people from purchasing exotic pets is to bring attention to the potential health risks they may pose, in the form of zoonotic diseases which affect humans but the animal carriers. This was a challenge to illustrate but through the use of unnatural colours and bacteria inspired pattern, I showcased the risk that comes with an animal as innocent looking as a turtle.
Always ultra packaging
This is a rendered mockup I produced, redesigning the packaging of Always products. Through speaking with numerous menstrual pad users, I narrowed down the most important information that consumers needed to purchase pads, and simplified both the logo and the packaging to reflect its status as en essential product. The trustworthy and functional nature of the brand is displayed, along with bold colours to help differentiate between products. The number of pads in each box is also boldly displayed so that consumers can calculate the monetary value of each pack.
Always website mock up
This image displays the landing page mock up for my rebrand of Always, becoming more functional and organised, offering a clear purpose and call to action.
Clara Chok
The diverse range of projects exemplify my range of abilities and ideas, and each one creates a positive change through engagement and quality craft.
All three of my projects were led by a brand. The first, The Ripple Pool, is an interactive airport experience to showcase HSBC's promise that 'Together we thrive'. A large scale brand with such a powerful message required a large scale and engaging response, and that is what I produced. Bagged For Life is a giveaway campaign to raise awareness to the dangers of exotic pets, created for H&M to target their audience of trend and affordability devotees. Always is a global menstrual product brand which needs to evolve to stay relevant in a changing world where periods are no longer something to be embarrassed about and some transgender men have them too. Whereas the previous two projects I used my illustration skills to communicate and engage with my audience, in this project I used my research skills to find out what people who actually use pads wanted on their packaging in order to make them functional. My ability to adapt my skills and methods for different brands would be an extremely useful skill for marketing and branding roles.
Dissertation
Unfolding the brand: Issey Miyake's evolution in the West
Final year project
The Ripple Pool / Bagged for Life / Rebranding Always
Experience
I have worked as an ambassador promoting The Times Top 100 Graduate Employers List. This role challenged me to think creatively to engage with my audience, and it taught me that even if a promotion tactic does not work, to be persistent and experiment in order to find the right method. I have also worked for Loughborough Student Union's Media office, creating illustrations for their online Label magazine headers, which taught me how to work to tight deadlines. Finally, I worked as a student ambassador for the School of the Arts at Loughborough, where I learned how to engage with large audiences and provide accurate and necessary information.