Final year project
UNWIND & 'Pee in a pot' [Read more]
Don't take stress home with you - UNWIND
A poster is the initial touch point of the project. It has been designed to capture the attention of the target audience and to encourage them to find out more about ways to relax and unwind after work.
The brand UNWIND uses clear, bold, black and white illustrations to engage with the audience. Its unique transparent nature stands out against other campaigns making it suitable for the 21-25 year old men.
UNWIND digital touch points
Once seeing physical touch points such as posters or advertisements within the Metro newspaper, the target audience is encouraged to visit the digital platforms of the campaign to learn more about the benefits of getting a good work-life balance.
Clearing your head is more important than your inbox - UNWIND
This wall design is another initial touch point of the project. It has been designed to capture the attention of the target audience using bold and outstanding images. The use of a metaphorical-style image creates a unique viewpoint for the campaign and its audience.
All these windows and no fresh air - UNWIND
This is a still image of an Instagram GIF.
The project uses a stimulating design encouraging the target audience to engage and interact with the campaign. This social media post is just one of the designs used to to communicate with the users.
Get your peach pie checked! User touch point for 'Pee in a pot'
This magazine advertisement is an initial touch point of the project. It has been designed to capture the attention of the target audience using bold and upfront language. The visual language and 'big sister' tone of voice proved effective when testing this project on the target audience.
Digital touch points for 'Pee in a pot' image.
Once seeing physical touch points such as the magazine, the target audience is encouraged to visit the digital platforms of the campaign including the Instagram page to learn more about the produce before visiting the website to order their kit.
The unboxing process for 'Pee in a pot' - whatever you call it, look after it
The unboxing of the product plays a huge role within the tone of the brand. The concertina list of synonyms doubles up as the instructions. This highlights of fun and light heart nature whilst serving as a benefit to the user. The instructions use a 'big sister' tone of voice and the short and concise wording shows the quick and easy nature of the product - it's just a wee after all!
Instagram GIF of logo for 'Pee in a pot'
The logo itself uses a clinical style of line drawing and the colour applied takes inspiration from neon lights.
The name ‘Pee in a pot’ is a fun and literal description of the process.
This project had 4 Instagram GIFs to capture the attention of the audience on social media to emphasis the brand's visual identity. The brand as a whole aims to become a talking point between family and friends to help break down the stigma associated with cervical screenings.
My projects aim to challenge stigmas and get people talking.
The work I have created in my final semester of university challenges issues within today's society. The chosen topics were challenging, I had to push myself to create unique and outstanding work while ensuring it was relevant and appropriate.
From my time at university and the work experience I have undertaken alongside my studies, I have developed a number of strengths and skills which I aim to take into my career. In addition to the design skills, I have honed in on my skills to work to tight deadlines whilst utilising my project management skills. I am happy to take risks with ideas and have the courage and confidence to present them to colleagues for feedback.
Industrial intelligence in graphic communication and illustration practice
Final year project
UNWIND & 'Pee in a pot'
' 16-Present SEE-Engagement
Whilst working at SEE-Engagement I have been focusing on service design. I have created the look and feel of numerous app and websites. In addition to this, I have seen all the projects from start to finish, working closely with clients to achieve the best possible outcome. Other responsibilities have included leading presentations & project meetings, marketing projects internationally, research and experience design/concepts.
October '18-Present The Little Illustration Company