Final year project
Green student: swap, shop & save [Read more]
Green student: swap, shop, save
This project is based on trying to help reduce the amount of plastic products and packaging being bought in supermarkets by students. It works on the basis of swapping plastic products/packaging for eco-friendly products. The app provides the student with eco-friendly alternatives during their shop. It tracks the amount of eco-friendly products they are buying and in return, a financial reward for the reduction in plastic in the products bought is given.
Green student: app visuals
The green progress: this feature tracks the amount of plastic and eco-friendly products the student is buying. It provides the user with an aspirational target to meet which is calculated on their best previously achieved results. At the end of the month, it will calculate how many eco-friendly products were bought and reward the student with money off for the next month.
Green student: navigation
Here is the main overview of the app. It shows the navigation and explains what each feature of the app does.
Miss Rosie: letting you choose
Miss Rosie is a young girl's clothing brand, which model designs that are typically associated with boys clothing. This project was inspired by my 6 year old female cousin who has a great love for race cars, monsters and sharks etc. Unfortunately, Rosie was never able to wear these types of things growing up as there was nothing in the market available. I found that there is a large issue of gender stereotyping within children's clothing. Through Miss Rosie, I have designed a clothing brand for young girls that allow them to express their love for everything, regardless of their gender.
Miss Rosie: T-shirt designs
Above are some of my t-shirt designs with the characters duplicated across the product to create a fun and young look. For the base colour, I chose pastel colours to make the product more uni-sex. By doing so, this emphasised my brand ethic which disregards gender-stereotyping. It was important to keep the colours of the characters bold, bright and realistic rather than adapting them to be more feminine or masculine.
Miss Rosie: jumper designs
In addition to the t-shirt collection, I decided to design a selection hoodies. These model the same characters and colours as I used in the t-shirt range (available with all 5 of the characters in all colours). I toyed with the idea of designing leggings and skirts, but I decided to design hoodies to enhance the uni-sex ethic of my project.
Miss Rosie: accessories
I also included some accessories into the brand as well, bags, flip-flops and hats.
I am an enthusiastic and highly motivated Graphic Design student. I have always had a passion for design and from a young age knew I wanted to become a graphic designer. My work is heavily based around branding/packaging and UX/UI design.
My main focus is to create work that is visually stimulating, communicates with the target audience and sets a successful brand tone.
All projects I have completed this year have targeted different audiences; the elderly, students and young children. This has made me learn how to successfully adapt the style of my work and alter the way I communicate with the chosen audience. It has shown that I am am capable of creating a wide range of design. I believe that my main strength lies here.
Final year project
Green student: swap, shop & save
'20 Diploma In Professional Studies
In 2013 I gained work experience at Saatchi & Saatchi. I worked on their website design, as well as shadowing and creating logo designs. During my placement year (2018-19) I undertook two internships. The first at Hobbs London, a woman's clothing brand. I worked on magazine advertisements, which have since been published and also advertisements for billboards and shop windows. The second was at Team Créatif in Paris, a branding and packaging agency. I worked on a wide range of brands designing their packaging. Some of the brands I worked on were Lindtt, Alter Eco, Nactalia Bio and Joker. Gaining this experience has changed me as a designer and the way I work. My time in the industry has changed the way I approach an idea as it has enhanced my skills. My industry experience has shown me various methods to achieve desired outcomes through exposure to different skill sets in both companies.
September 2018 - March 2019
Graphic Design Intern , Hobbs London
March 2019 - September 2019
Assistant Designer , Team Créatif Group