Final year project
GOODNESS / The Smear Campaign [Read more]
GOODNESS - Poster
GOODNESS is a social campaign that aims to tackle and decrease boredom eating within the UK. Covid19 stirred up chaos in people’s lives due to lockdown restrictions, unnatural, anti-social, and stressful living environments, leading to an increase in unhealthy eating habits.
Through its motivating, relatable, and witty social content and app, GOODNESS offers the ultimate end to boredom eating.
GOODNESS - Social Media Posts
Fun, relatable and light hearted posts for social media, captioned with tips & advice relating to boredom eating. All without the emotional stress and worry. Using the brands ‘out of the box’ imagery. An escape from the mundane lockdown life. The combination of photography and illustration creates unique content. Using something ‘real’ and pairing it with something that is not real creates a unique balance of maturity and playfulness.
GOODNES - Social Media Posts
GOODNESS - Instagram
One of the key ways to reach my target audeince was through social media. Through regular posts, videos, stories, and hashtags like #nutritionistssay, followers are kept active, engaged and informed in a light hearted, easy way.
GOODNESS - App
The app is used to monitor key areas that effect boredom eating habits, as well as provide an easy way to access quick solutions to stop boredom eating before it happens.
The Smear Campaign - Exterior Packaging
This project tackles the emotional barriers, lack of accessibility, and lack of awareness associated with young women and their smear test. It aims to bring a more relaxed yet fun approach to the 'smear test' through a self sampling kit. Offering women an alternative to appointments they can't make, and giving them the freedom to take the test in any environment they most feel comfortable. It raises awareness and increases uptake all through comfort.
The Smear Campaign - Interior Packaging
The aim behind the imagery/pattern used was to combine something 'pure' and 'pretty' (flowers), with imagery of the vulva (something seen as embarrassing) in order to make the subject matter something less awkward and instead more relatable and comfortable for the audience.
The Smear Campaign - Posters
These are posters to promote the self sampling kit whilst simultaneously raising awareness about the importance of a smear test.
I specialise in branding and visual identity with a passion for creating refreshing and exciting designs that connects a brand to its people, and communicates a message that makes a positive difference.
My work focuses on bringing a brand to life; focusing on getting a message across to an audience through creativity to deliver and design something unique. Something that challenges issues in society and improves quality of life. Through my time at university and the projects I have undertaken, I have developed many strengths and skills; utilising everything I have learnt to meet tight deadlines, take on feedback, and improve designs to be the best that they can be. I have studied a variety of different target audiences, expanded my knowledge and research, and explored how design elements work in order to create compelling designs.
To me a brand is a unique story that needs to be told.
A Study of the Role of Stereotypes of Islam and Muslim Women in Contemporary UK Media
Final year project
GOODNESS / The Smear Campaign