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Faaiza Malik

Graphic Communication and Illustration

GOODNESS - Instagram

GOODNESS - Instagram

One of the key ways to reach my target audeince was through social media. Through regular posts, videos, stories, and hashtags like #nutritionistssay, followers are kept active, engaged and informed in a light hearted, easy way.

GOODNESS - App

The app is used to monitor key areas that effect boredom eating habits, as well as provide an easy way to access quick solutions to stop boredom eating before it happens.

The Smear Campaign - Exterior Packaging

The Smear Campaign - Exterior Packaging

This project tackles the emotional barriers, lack of accessibility, and lack of awareness associated with young women and their smear test. It aims to bring a more relaxed yet fun approach to the 'smear test' through a self sampling kit. Offering women an alternative to appointments they can't make, and giving them the freedom to take the test in any environment they most feel comfortable. It raises awareness and increases uptake all through comfort.

The Smear Campaign - Interior Packaging

The Smear Campaign - Interior Packaging

The aim behind the imagery/pattern used was to combine something 'pure' and 'pretty' (flowers), with imagery of the vulva (something seen as embarrassing) in order to make the subject matter something less awkward and instead more relatable and comfortable for the audience.

The Smear Campaign - Posters

The Smear Campaign - Posters

These are posters to promote the self sampling kit whilst simultaneously raising awareness about the importance of a smear test.

Faaiza Malik

I specialise in branding and visual identity with a passion for creating refreshing and exciting designs that connects a brand to its people, and communicates a message that makes a positive difference.

My work focuses on bringing a brand to life; focusing on getting a message across to an audience through creativity to deliver and design something unique. Something that challenges issues in society and improves quality of life. Through my time at university and the projects I have undertaken, I have developed many strengths and skills; utilising everything I have learnt to meet tight deadlines, take on feedback, and improve designs to be the best that they can be. I have studied a variety of different target audiences, expanded my knowledge and research, and explored how design elements work in order to create compelling designs.

To me a brand is a unique story that needs to be told.

Dissertation

A Study of the Role of Stereotypes of Islam and Muslim Women in Contemporary UK Media

Final year project

GOODNESS / The Smear Campaign