Final year project
SGRUBBY SOAP / NOIZE / UNCENSORED [Read more]
SGRUBBY SOAP - interactive billboard
Creating an interactive billboard not only engaged the children, but was also a way of interacting with parents who would be watching the children as they play.
SGRUBBY SOAP - packaging
Throughout the COVID-19 circumstances, hand hygiene is of paramount importance and for some smaller children has become quite a chore. I wanted to bring some fun into the routine for children. Also giving parents piece of mind, letting their children play again. The design is playful and friendly.
SGRUBBY SOAP - imagery
To expand it further, I wanted to show how the brand would help children to play again. I used the brand imagery to explore this idea.
NOIZE - logo/signage
I created a new sub-brand for a well known hotel chain. This sub-brand was marketed towards the party generation as a crash pad for a night out in a party city, in this instance Liverpool. I wanted the visuals to have the look and feel of a club rather then a hotel. The brand is bold, brash and in your face, but ultimately a lot of fun!
NOIZE - billboards featured within party cities
A non-conforming layout keeps this billboard design eye-catching, while the imagery appeals to the target audience. The visuals are again initially suggesting a club feel, instead of a hotel.
NOIZE - alternative brand touch-points
This project allowed for lots of alternative and fun touch-points, which maintained the brand experience. For example these sick bags for the morning after a heavy night!
Giving the hotel a voice worked well to create an informal, friendly tone.
UNCENSORED - posters featured around football grounds
This group project was a cheeky campaign focusing on men's mental health. We aimed to get young men talking about their feelings and emotions with their mates. We used brash colours to catch their attention, and played with a tongue in cheek concept 'you don't censor your language, so why censor your feelings?'. Using swear words and colloquial phrases to make the campaign relevant to our target audience. We would locate these posters on routes to and from football grounds, this would allow the 'laddish culture' to be affected by the campaign.
UNCENSORED - sponsored Instagram posts
We realised early on that we needed more then just a hashtag campaign that happens once a year. We introduced the idea of '#CUNTUESDAY' which is the idea that each Tuesday (ongoing) they meet at the pub with mates, and it is 'uncensored' conversation with feelings and emotions, making it the norm. We used the hashtag to keep to our informal, colloquial tone of voice which allowed our younger male audience to engage through humour.
Florence Dale
Focusing mainly on branding, my work shows my love of bold bright designs that stand out from the crowd. My strengths lie in bringing brands to life, so they can emotionally engage with their audience.
I LOVE BRANDING - I have really enjoyed realigning, refreshing and creating new brands throughout this course. I find the whole design process really rewarding, seeing a brand pull together. I have explored, using different target audiences, to see how the design elements change accordingly. I think research and continued testing is imperative for keeping my work relevant and 'on trend'. Visual identity can give brands new purpose, which is really exciting.
Final year project
SGRUBBY SOAP / NOIZE / UNCENSORED
Experience
I have had two work experience placements at The One Off design agency. First in summer 2018 and again at easter in 2019, both of which I loved! I worked within a team of 2D designers. Throughout my time there, I explored the whole design process, from research and mood-boarding to idea generation and presenting my outcomes. I really appreciated working within a team, getting critique and pitching my ideas.