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Grace Jacobs

Graphic Communication and Illustration

Project 2: EGO-putting the future in your hands

Project 2: EGO-putting the future in your hands

The image gives a brief introduction to what 'EGO' is.
The brief:
Inspire meaningful behaviour change toward a sustainable lifestyle
The problem:
Our planet can only produce an infinite number of food and waste, withstanding only a certain degree of greenhouse gas emissions in order to stay healthy.
The objective:
To create a University wide campaign for students aged 18-22. Aiming to promote a sustainable lifestyle before bad habits are created. These positive actions could then be implemented throughout their adult life.

Project 2: EGO-putting the future in your hands

Project 2: EGO-putting the future in your hands

The image shows how the campaign would attract students.

Project 2: EGO-putting the future in your hands

Project 2: EGO-putting the future in your hands

The image breaks down the process of using an EGO cup.

Grace Jacobs

Both projects within this semester were profoundly influenced through targeted discussions with varied audience groups. Within project one, I asked sufferers of mental health; how does anxiety make you feel? Noticeably, their responses included numerous metaphorical feelings which visualised their emotions. Subsequently, this researched aided my approach to identify with sufferers of anxiety through visualisation, allowing me to promote an understanding of mental health.
My second project directly followed an environmental brief to raise awareness of climate change. The research within this project allowed me to identify the negative impact of plastic bottle waste around campus, using hard-hitting facts and statistics to form the basis of this campaign.

Final year project

Project 1: 'Today is not a good day' and project 2: EGO-putting the future in your hands