Imogen Kate Wilberforce-Ritchie

The womenswear tailoring market is expanding. The generation of young women in their 20-30s are full of vibrancy, new ideas, political views, environmental activists and women speaking out. This project creates fashion that reflects this and the personalities of this age group. Tailoring fabrics do not just need to be for workwear, the perception of these fabrics is beginning to change. This project incorporates heritage tailoring techniques such as colour and weave and modernises them using the dynamism of the age group. The theme this project explored is the paradox between architecture and florals: man made and organic. Using this as a metaphor for women entering into city life. The monochrome architecture being the old environment where suiting was paired back and the bright florals representing the modern women in these new vibrant fabrics. Embedded into the core of Imogen’s project is the idea of promoting slow fashion and emotional durability. This project promotes these ideas by producing double cloth fabrics that are reversible. Making these fabrics reversible created a collection that is multi-functional, creating two garments in one. This lessens consumption and keeps the garment in distribution longer. By encompassing the vibrancy of the age range of the customer within this project, theses fabrics also promote the idea of emotional durability to the garments so that the consumer is less likely to throw the garment away.