Final year project
Bridge the Gap [Read more]
Digital platform for Bridge the Gap
Bridge the gap is a campaign-based initiative that seeks to encourage the collaboration of creatives in Amsterdam. By providing a digital platform for students that is easily accessible, Bridge the gap connects users to like-minded individuals in the local area. With a soaring rate of housing and workspace rental prices, students are encouraged to discover the local ‘broedplaatsen’ system: the breeding spaces of Amsterdam. Here, creativity is complemented by collaboration, and the talents of new, fresh creatives flourish.
Nike+ Inspire - D&AD
Challenge: expand the existing NikePlus membership offer in 2020 to make it more appealing to 14-19 year old girls in London.
Solution: introducing Nike’s new female-led podcast that brings teenage girls the latest discussions on all things sports related. Based in Peckham, Nike+ invites local girls to join the platform to talk about their fitness journeys, self-confidence and to implement a supportive network for young females. Designed for the generation always on the go, Nike+ Inspire can accompany girls on their way to school, at the gym, or just at home. It provides a safe space for teenage girls and a platform to have their voices heard; its easy listening and accessibility means that all girls can get involved and join the local conversations.
The youth project: SW1
The Youth Project is a campaign designed to promote positive societal change within the London community, aimed to educate and inspire those in need. Why is hidden homelessness a taboo subject, and why does our society not know enough about it? This campaign aims to drive a conversation and understanding of hidden homelessness, removing the stigma currently surrounding it. The main outcome for this campaign is SW1: a folding guide that provides essential information and support to young adults without a permanent home in Westminster.
Bridge the Gap: digital web platform
The campaign's digital platform allows for like-minded creatives in Amsterdam to be connected virtually, where they can then share ideas and collaborate on future projects. Users can view the local co-working spaces on the map to use with their future project partners.
Bridge the Gap: posters at Amsterdam Central Station
Posters around the city reflect the campaign’s aim to promote bilingualism amongst students. The split-screen style works as two posters together, or as individuals. When working separately, the screens are fixed on a transitioning loop, so that the English version is shown and then replaced by the Dutch version.
Bridge the Gap: coffee cups
Physical touchpoints for the campaign include coffee cups, making use of Amsterdam’s infamous coffee shop culture.
Nike+ Inspire: billboard
Advertising billboard featured in the Peckham area to promote the campaign and provide a quick touchpoint for 14-19 year old girls passing by on their journey to school or college, encouraging users to sign up to the NikePlus membership to access the exclusive new feature.
The youth project: inside cover
The publication includes a mix of essential information such as the contact numbers for local charities and hostels, as well as advice on leaving home if it is unsafe or avoiding sofa surfing. When folded out, a map of Westminster is revealed on the back, with the local hostels, services and free meal spots located.
As as innovative problem-solver, my work centres around socially and culturally engaging concepts that focus on brand strategy and campaign design.
Largely influenced by current trends and social issues, I like to focus on design that engages the audience in new ways and will incite a positive influence on today’s society. I enjoy challenging myself to think outside the box and create projects that stand out from the norm, developing a unique visual language. I am motivated by design that creates change for good within smaller communities, enjoying the locality aspect that I can integrate within my own work in order to educate and inspire the audience. Following University, I aspire to be a part of a creative agency where I can carry through my drive to create work that induces a positive social influence, involving myself with exciting new brand campaigns.
A digital revolution: the rise of technology in art and its socio-political implications in the 21st Century
Final year project
Bridge the Gap
Engaging in work experience with freelance graphic designer Alessandra Ellis in 2018 taught me valuable skills that I have been able to take forward into my creative projects. I learned what was involved in such a career; from creating my own social media posts for an upcoming project, to shadowing the designer and learning the processes involved in building an identity for various clients and commissons.