Final year project
Pentagon - Focus on the future [Read more]
Pentagon focus drink + dissolvable vitamin casing
The products displayed in the photo above were designed, modelled and rendered for the purpose of visualising the outcomes of the 'Pentagon' brand. The Pentagon brand aims to encourage self-made individuals to support those who are currently disadvantaged by the lack of education in developing countries, which is achieved by promoting the idea of 'one Pentagon five-pack providing an underprivileged child with a week of schooling'. The high-end and futuristic design style was chosen to target the brand’s audience and emphasise a forward-thinking mindset for the future. Another important focus for the brand is bringing attention to some of the most common vitamin deficiencies in the world, while also providing necessary neurotropics within the Pentagon drinks, allowing individuals to experience an enhanced ability to focus.
Pentagon brand guidelines + packaging design
The Pentagon brand required a bold logo, mirroring the brand’s aims to enhance physical and mental health. In addition to this, the protective qualities of the bottle and its packaging design allows for the high-end, glass bottle design to be protected by a strong exoskeleton-like structure.
Pentagon bottle line-up + flavour showcase
When deciding on the flavours for the drinks, I had intended for each drink to be recognisably different, with the colours allowing for intense, neon-like visuals. I also felt that it was necessary to ensure that the logo is flexible, with its colours being able to change depending on the flavour.
Pentagon display shelf - final design
This is the final design for a Pentagon display shelf, modelled and rendered in ‘Blender 2.8’. I wanted to design it to look as though it had come from the future, with the white under-lighting adding to this style. This was also done to create a more refreshing, frost-like environment.
Pentagon display shelf - visualisation
This 3D visualisation was rendered in order to show the most common location for these display shelves. It was important to ensure that the design would grab the attention of potential customers, while also not interfering too much with the cafe’s interior design.
Dissolvable calcium-based vitamin casing - closed lid
It was necessary to ensure that the Pentagon brand logo could be simplified, allowing for increased flexibility when working with the product graphics. I had also intended to use darker colours for the casing, contrasting the bright colours of each vitamin product.
Dissolvable calcium-based vitamin casing - opened lid
The idea behind this product came from the Pentagon brand needing to incorporate a greater focus on physical and mental health. These dissolvable vitamin sticks allow customers to fizz up their drink, simply by dropping them into their Pentagon bottle.
Pentagon - motion graphics
In order to express the visual possibilities of Pentagon, I had decided to create a looped animation, promoting the ‘strawberry’ drink. The animation application would be located in the London Underground, on a large screen, for which I had created a separate visualisation.
I am a brand designer, specialising in multidisciplinary graphic communication and promotional strategy.
For this project, I had greatly enjoyed looking into the complexities of brand strategy, while also being able to explore the possibilities of motion graphics, as well as packaging, product and environmental design. This course has provided me with experience in the strategic approach to brand development and creative marketing, while working as a design intern at ‘Htdl’ has additionally given me a broader insight into the structure of a design studio. As a result of being proficient in the Adobe Creative Suite, in addition to the 3D Design software ‘Blender’, I hope to become part of a passionate design team, working on in-depth brand work and innovative visual strategies.
Final year project
Pentagon - Focus on the future
Winner of the Adobe AfterEffects Animation Competition for the Loughborough Space Society
I have worked as a design intern at 'Htdl', a design agency based in Warwickshire, for several months. This work experience had involved independently carrying out graphics work and website maintenance for 'The Original Poster Shop', 'MTC' and 'Machinery World'.