Final year project
Mum To Be collection [Read more]
Mum to be collection
The ‘Mum to be collection’ is a greeting’s card and stationary brand that contains greetings cards that can be repurposed and reused, to make it more sustainable. Designed for women who are soon to be mothers, and for people that want to share it with them.
There are two ranges in the collection; Puddle Play and Safari Stroll. Each range includes; various greeting card designs, with envelopes, Paper gift wrap, Gift bags, Boxed note cards, and Note pads.
Mum to be collection - User journey
The collection has been designed with the key focus of being a sustainable greetings card. Therefore the card can be transformed in 4 easy steps; Cutting out characters and attaching them to two coat hangers to create a frame and re inventing the card into a hanging mobile for the new born baby to enjoy. It allows the mums to create an item for their baby to enjoy, keeping lasting memories.
Mum to be collection - Stationary
The mum to be collection aims to raise awareness of endangered animals in a fun and new approach. As well as create happy memories that will last and are sustainable; therefore using things again and not producing waste.
ReLEAF is a national trust campaign, in partnership with Young Minds to help young adults in busy city environments to reconnect with nature and experience natures stress relief. ReLEAF aims to reduce anxiety and stress in young people as well as providing an escape from their busy lives. The campaign starts when a QR code is scanned from instalments in busy underground stations, where you are directed to order your 'ReLEAF Box'.
Each box includes instructions on how to create your planter, to grow your stress reducing plant from the soil and seeds included. ReLEAF's Boxes aim to have a positive impact, physically and mentally on the individual that uses it. Aiming to reduce stress and anxiety for young adults living in busy and crowded cities.
ReLEAF boxes- Tea
There are three options of Boxes which relate to the seeds and tea within the box; Chamomile, Lavender and Jasmine. All of which are plants that reduce anxiety and can be made into tea.
ReLEAF- Campaign and Passes
All of this coincide with a hashtag campaign that allows people to share their plants with the world through social media. #ReLEAFstress will let everyone show off what they have achieved and create a way to hopefully connect people and improve mental wellbeing. A day pass encourages the individual to seek out their local National Trust and benefit from fresh air and open space.
I am a visual communicator who enjoys using my creative skills and illustrations to push design boundaries to generate and implement ideas that can be influential in the future and have a positive impact on society.
I enjoy the whole design process starting with initial ideas and concepts, then developing these to create outcomes that weren't initially considered. A key part of my process is exploring different techniques and materials when working in a sketchbook as it allows me to experiment with printmaking, collage and drawing. I have versatile skills throughout Illustration and advertising campaigns and photography, with a good eye for detail allowing me to create designs and works that are aesthetically pleasing.
Final year project
Mum To Be collection