Final year project
Rarity - Unique haircare [Read more]
Women with curls have unique hair with unique needs. Currently these needs aren't being catered to by mainstream hair products.
The solution: a tailor-made, unique approach to haircare with custom products and routines, based on users answers to a questionnaire.
To browse the website prototype, please click the link: https://adobe.ly/2yaDpMp
The website is fully optimised and responsive so it works just as seamlessly on mobile as it does on desktop.
The packaging is sleek, refined and unusual which perfectly embodies Rarity.
As well as digital applications, I created business cards and a mailing box for Rarity to bring the brand to life.
I'm a branding and visual identity designer specialising in boutique brands and startups.
My work spans branding, packaging and web and is equal parts strategic, empathetic and playful. Career-wise, I'm currently looking for an agency job in London and plan to one day set up my own studio.
Final year project
Rarity - Unique haircare
Programme Rep of the Term awarded for professionalism, organisation, reliability and dedication to the role.
'20 Diploma in Professional Studies
During my placement year I interned at two companies in London, one in-house and one agency. This breadth of experience meant that I gained invaluable insight into the industry, and formed a better understanding of the context my work was situated in. At Ragged Edge, I was exposed to the inner-workings of a fast-paced London agency and the exciting clients that came along with it (not to mention some free breakfasts!). I got to work on world-renound brands as well as exciting start-ups, and to function as part of a well-oiled machine. At LAPP, a brand that creates cocktail sorbets known as Poptails, I was afforded more responsibility than I could have dreamed of as a junior designer and like to think I grabbed the opportunity with both hands. I curated their social media presence, designed packaging that went to print and worked on countless exciting design projects like flyers, vinyls, stalls, presentations and more.
November 2018 - April 2020
Graphic Designer, Poptails by LAPP
May 2019 - June 2019
Graphic Design Intern, Ragged Edge