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Arts Degree Show

Twenty Twenty

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The packaging is sleek, refined and unusual which perfectly embodies Rarity.

Print applications

Print applications

As well as digital applications, I created business cards and a mailing box for Rarity to bring the brand to life.

Jo Crossley

I'm a branding and visual identity designer specialising in boutique brands and startups.

My work spans branding, packaging and web and is equal parts strategic, empathetic and playful. Career-wise, I'm currently looking for an agency job in London and plan to one day set up my own studio.

Final year project

Rarity - Unique haircare


Programme Rep of the Term awarded for professionalism, organisation, reliability and dedication to the role.
'20 Diploma in Professional Studies


During my placement year I interned at two companies in London, one in-house and one agency. This breadth of experience meant that I gained invaluable insight into the industry, and formed a better understanding of the context my work was situated in. At Ragged Edge, I was exposed to the inner-workings of a fast-paced London agency and the exciting clients that came along with it (not to mention some free breakfasts!). I got to work on world-renound brands as well as exciting start-ups, and to function as part of a well-oiled machine. At LAPP, a brand that creates cocktail sorbets known as Poptails, I was afforded more responsibility than I could have dreamed of as a junior designer and like to think I grabbed the opportunity with both hands. I curated their social media presence, designed packaging that went to print and worked on countless exciting design projects like flyers, vinyls, stalls, presentations and more.


November 2018 - April 2020

Graphic Designer, Poptails by LAPP

May 2019 - June 2019

Graphic Design Intern, Ragged Edge