Final year project
Branding, user experience & interface [Read more]
An interactive AR experience and initiative aiming to emphasise the critical state of our coral reefs and encourage the audience to act upon climate change.
Blueprint: AR experience
User is immersed in an underwater simulation of coral reefs to provide a sense of spatial immensity and motivate the audience's empathy. As the users venture around the field of corals, they will be confronted with the reality of the consequences of climate change on our coral reefs.
RSA Competition Brief: A Platform for Joy
An interactive digital experience designed to spark joy in commuters at train stations and give back to society.
Blueprint: App editing tool
To improve audience reachability and boost awareness, the Blueprint app allows users to edit photos in unique immersive backgrounds and provide a caption prompter that will automatically open their Instagram app with a pre-made caption, tagged accounts and more importantly hashtags to highlight the relevant causes and practices for users and followers to endorse.
The concept involves the installation of large digital interactive screens across the platform. The screens displaying the interior of a live aquarium placed across the platform’s curving walls and the relaxing underwater bubbles audio effect would immerse the commuters in a magical underwater aquarium simulation and encourages human interaction among users.
Blueprint: Landing page
Existing informative platforms are not always visually appealing and risk disengaging audience and potential contributors. Project Blueprint will consist of its own individual branded landing page with generated traffic from social media such as Instagram, Facebook, Twitter, LinkedIn and more.
The concept also comprises of an interactive app allowing the users to take care of their personal aquarium and connect directly to the large screens when on the platform. The donation feature of the app allows users to contribute to different charities.
Laura Chu Fung Leung
I am a multidisciplinary graphic communicator and content creator. Originally from Mauritius, I have travelled over 6000 miles to England in the pursuit of creating user-centred design for impact; I believe that design skills should align with ethical practices and having an impactful contribution to society.
Final year project
Branding, user experience & interface
'20 Diploma in Professional Studies
August 2018 - July 2019
Graphic Designer, 3 Colours Rule London