Final year project
The climate carton / Coronavirus instructions for men [Read more]
The climate carton
The Climate Carton is designed to help ordinary people live a more sustainable lifestyle.
Climate carton in the classroom
As this project is linked to PSHE curriculum in primary schools it is proposed that the carton will be introduced to the students in during their lesson and handed out at the end of the day. Teachers will be provided with materials, including presentations and downloadable classroom posters, so that learning is consistent from school to home. Approaching parents and children through school enables a wide reach and is an easy entry point into families throughout the UK, starting with a lesson in school as part of the curriculum.
Climate carton challenges
Activity book for children designed to help them consider their environmental impact at home. This spread is an example of one of the activities: What's in your bathroom?
This is quite a short activity as it only looks at three issues; aerosol cans, ingredients derived from crude
oil, and plastics. A narrative is carried out across the two pages with the bear moving from the bath to being wrapped in a towel and looking in the slightly foggy mirror over the sink. He explains why each of these three issues cause harm to the environment. With more information in 'The Grown Up Stuff' book, this opens dialogue between parent and child.
The grown up stuff
Research of the parental audience has shown that they are looking for digestible information and things they can read after their children are in bed. They already have busy schedules and eating into a parent’s limited free time would be counter productive. Therefore, all the activities, reading a products in this carton are designed to fit into busy family life.
Frame 6 of coronavirus instructions for men
The final outcome for this project is a concept storyboard. I have designed characters, colour palette, font, scenery and story. The animation will take the audience (men aged 19-24) on a journey from indifference to awareness. The tone of the animation is light-hearted and fun, quickly moving to creepy and grotesque. The animation comes across as humorous throughout but the underlying message is very serious. The aim is to make the audience realise that they are not immune to coronavirus, there’s nothing stopping them from catching it and they are far more likely to if they don’t adhere to lockdown rules like social distancing.
Visit maddiepowell.com to see the full concept storyboard.
Frame 9 of coronavirus instructions for men
The animation is a cautionary tale on breaking social distancing rules during the Coronavirus pandemic. There are many pop culture influences threaded through this project ranging from The Simpsons and Futurama to Santa Cruz Skateboards.
Frame 14 of coronavirus instructions for men
Based on my audience research and the platforms they use regularly, my animation would be produced as targeted adverts on Instagram and YouTube.
Frame 20 of coronavirus instructions for men
Going forward this animation could be the first in a series of adverts surrounding the government guidelines during the Coronavirus pandemic.
Maddie Powell
My final year projects have focused primarily on Branding, Illustration and Animation.
The Climate Carton project is aimed at children aged 7-10 and their parents and aims to educate, engage and empower. They will learn how to make actionable changes in their homes and lifestyles to live more sustainably, taking steps with effects that will go beyond their own home. By engaging both children and parents, separately and together there are more opportunities to encourage positive change for future generations.
50% of men aged 19-24 have broken lockdown rules in the UK, this is double their female counterparts. Part of the reason for this is that none of the government adverts resonate with this group. I have designed a fun animated solution designed specifically for the audience of men aged 19-24.
Final year project
The climate carton / Coronavirus instructions for men
Awards
'20 Diploma in Professional Studies
Experience
I undertook a short internship at Bespoke Films - a Digital Content Creation and Consultancy based in London. While there I completed research tasks regarding shoot locations and talent casting for a range of high profile clients. I completed two full days on set with the company.
Placements
March 2019 - August 2019
Brand & Product Designer, Spinocchia Freund
November 2018 - March 2019
2D Designer, Creative Idea
September 2018 - November 2018
Graphic Design Assistant, Snowsport England