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Arts Degree Show

Twenty Twenty

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Swedish forest

Swedish forest

A Promarker drawing of the magnificent trees seen in the Stockholm archipelago.

Layers

Layers

Photocopied and enlarged sections of my drawings, worked into using pens and pencil to add more shapes and texture.

Digital repeat

Digital repeat

A bold, over-scaled design with a hand rendered quality.

Denim screen print

Denim screen print

Repurposed denim, screen printed using Vat and Pigment print pastes.

Repeat screen print with pull cords

Repeat screen print with pull cords

Donated cotton poplin, screen printed using Procion print paste and three screens. The fabric was manipulated using pull cords: to add volume, break up the print and help visualise the piece as a garment.

Madeleine Oakley

A Fashion Print Collection based on the joy and peace found in Swedish nature.

This project has stemmed from a passion for Sweden; its culture, beautiful surroundings and aptitude for incredible design. The collection features an array of edgy and bold designs on leathers, cottons and silks.

When living in Stockholm for six months, during my placement year, I found a sense of peace in myself that I had not felt in a long time. The stunning landscapes, kindness of the people I met, and the fantastic work/life balance gave me calmness and contentment which life in the UK has never provided. The aim of the project is to translate this feeling of joy from nature and sense of equilibrium into print design.
 
The subject has been chosen partly in response to the confusing times we are facing in the UK. The controversial decision to leave the EU, the rise of social media and its associated pressures, and the chaos of Covid 19 have all be harmful to the mental health of many.

My work has been developed by cutting up, collaging and working back into my drawings. It is important for me to enjoy creating, as my best work is achieved when I am calm and not worried about the outcome. Multi-layered screen prints have been produced on cottons, some meticulously planned and some experimental, showing that balance is at the core of my practice. Hand painted leather designs add spontaneity and fun. Additionally, maximalist prints have been developed digitally, with care taken to retain a hand rendered and natural feel.

Where possible, cottons and leathers have been sourced from suppliers who have surplus material. This furthers the collection's focus on balance and harmony with nature, rather than depletion of the earth's natural resources.

The project has given me purpose and grounding during such uncertain times. I hope my work can invoke some Swedish balance and joy in you!

Final year project

Glädje

Awards

'20 Diploma in Professional Studies
'20 First Prize in The Worshipful Company of Dyers category in the Bradford Textile Society Design Competition.
'18 Second place in Hallmark Design Competition at University.
'18 Placed in Top 10 for Ted Baker Live Project at University.

Experience

Staff Writer for London Runway Magazine. This resulted in my articles being published in the magazine and online. I independently researched and wrote pieces on current fashion issues, developed my writing following critiques, and attended and reported on London Fashion Week.

Placements

June 2018 - November 2018

Print Design Intern (Childrenswear and License), H&M

January 2019 - March 2019

Print Design Intern, Bay and Brown

April 2019 - May 2019

Design Intern, Tatty Devine