Final year project
Miharu ice cream [Read more]
Miharu ice cream
Ever since the 1st grade, Dipen dreamt about making ice cream for a living just like his Nana did. Jessica made the switch from accounting school to follow her passion for pastry. Together, they founded Miharu, a new, quirky ice cream brand based in the San Francisco Bay Area. Miharu’s mission is to serve an ice cream experience that uses local and seasonal ingredients creatively, and is a fun spin on Dipen and Jessica’s favourite flavours from their childhood, growing up in the Asian-American diaspora. Miharu’s ever-expanding menu is home to a wide range of exotic flavours and combinations while still nailing the classics. Our newer flavours include Litchi Raspberry Swirl, Miso Butterscotch, Thai Basil Straciatella and so much more.
Miharu ice cream packaging
Miharu ice cream packaging
Miharu ice cream distribution
Miharu ice cream distribution - Ice cream truck
Miharu ice cream marketing
Since we’re a little new to the scene, we’ve devised a promotional marketing scheme to get our name out there and introduce the people of San Francisco to the Miharu experience. Our first promotional campaign, “ice cream is a playground” will mainly be broadcasted digitally, as in the age of the Coronavirus, digital media is being consumed now more than ever. The campaign aims to truly capture the essence of Miharu, which is the notion that ice cream keeps your inner child alive and there is a beauty in experiencing the world with the curiosity
of our little brothers and sisters. The campaign plays around with different riddles and questions that would
immerse our target audience in an innocent world, transporting them to a time when ice cream meant so much more than a guilty indulgence.
Miharu ice cream marketing - Promotional Instagram filter
This is a promotional AR filter displaying a floating ice cream scoop similar to the one in the promotional animation. This allows the audience to "collect" scoops and by tagging the brand's Instagram page and redeem selfies for discounts. The audience is able to have a fun experience with the brand story as well as promote it by posting it to their profiles.
Natasha Sajan
My name is Natasha Sajan and I'm a graduating VisCom student at Loughborough University. My design style is bright, quirky and full of character. My final semester project, 'Miharu Ice Cream' embodies my style and design motivations.
Minimalism and concise contemporary design will always have a place in this world and is very important, but as a designer, I like it when things are different, kitschy, and full of heart. These past 4 years have taught me to design, but above all else, it’s taught me to persevere, as in the middle of every project I carried out, somewhere along the way my skills caught up with the vision I had for myself as a creative in this big world. This entire 4-year experience has also solidified my love for animation, which is definitely going to be my biggest takeaway from my time on this course. For my final project at Loughborough, I've been able to create my favourite work so far, which is an animation for a new and upcoming ice cream brand called Miharu, a new ice cream brand based in San Francisco. Creating this made me realise that I love it when a design is innocent and makes you feel strongly, and I can’t wait for the rest of my career if it means I can do so much more of the same. My greatest aim at the moment is to seek employment at an animation studio and further grow in the area of design I love the most.
Final year project
Miharu ice cream
Awards
'20 Diploma in Professional Studies
Experience
Before my final year, I completed a placement at a prestigious digital marketing agency in Tanzania called Aim Group. I gained the experience of working with internationally recognised brands such as Vodacom, Barclays, Castle Lager, etc. Highly skilled in design, branding, creative strategy, and social media management, with a keen interest in animation and illustration.
Placements
September 2018 - September 2019
Creative Intern, Aim Group Tanzania