Final year project
Excess only / The fashion project [Read more]
Excess only
Inspired by French women, Excess Only's new logotype and icon has character, feels original and elegant.
Excess only
Branded swing tags made from seed paper.
Excess only
As a digital-only brand, the packaging needed to be sustainable, easy to return, water resistant, simple and elegant.
Excess only
How can I design an elegant & water resistant packaging without using plastic was one of the challenges I faced. With extensive research, I managed to find new sustainable approaches to replace plastic.
Excess only
Advertising posters.
The fashion project
The fashion project
Our campaign combined photography, illustration, humour and meme culture to spark interest and relatability.
The fashion project
Our social media platform allows members to interact, comment, encourage each other & track the difference they (and the community) are making.
Nora Craig
French graphic designer, specialised in branding and packaging design.
For my first project, I branded and created a sustainable packaging for an eco-luxury clothing brand, inspired by Parisian style, called Excess Only. My concept was built around quality and sustainability integrating a confident & discrete luxury communication attitude and a cool tone of voice. My second project focused on inspiring behavioural changes towards a sustainable lifestyle, among 15-25 year old's. We surveyed 218 young people, and discovered that: 89% are interested in learning how to assess fabric quality for longer lasting clothes, 68% have damaged their clothes after a wash, and 41% don’t know how to sew. The Fashion Project is a community designed to curb the environmental impacts of fast fashion via four workshops held weekly locally and a high social media presence for support.
Final year project
Excess only / The fashion project
Awards
'20 Diploma in International Studies
Experience
Design Intern at Team Créatif, in Paris from July 2016 to September 2016. I was part of the 3D department, I participated in designing new containers for the launch of products for Nutella under the snacks & drinks category. Working on my own project required a certain level of managerial skills and decision-making that if not met, would have affected deadlines of projects.
Placements
January 2019 - September 2019
Junior Graphic Designer , EXCESS ONLY