Final year project
BloodyGoodTime campaign | Audible campaign [Read more]
Audible billboard no.1
This image created a foundation for the rest of my Audible project as when working with tutors and testing on my target audience I found that the voice of the brand was really found when refining this particular image. Through this image, I found that all of the photography and illustration used really came together and provided a template for future images.
When creating these three posters I found that the campaign started to take shape in my head. The text and graphics used were well-received by my target audience and became a staple throughout the campaign. These posters are the first thing my audience would see regarding the BloodyGoodTime event so I wanted them to be bold and clear.
Audible interactive poster
This image is one of three that forms a sequence explaining how the interactive element of this particular poster works. Like a filter feature on Snapchat or Instagram, the camera on the poster locates the face of the person stood in front of the poster and places headphones on their head. It also places the illustrations around them of quotes that come from audiobooks available on Audible.
BloodyGoodTime food packaging
This food packaging shows what the food and drink available at BloodyGoodTime would look like. One of the challenges with this project was finding a way to highlight the importance of my target audience giving blood in the most effective way and this method produced good feedback from tutors and members of my target audience.
Audible underground poster
I created this image to expand on the printed posters in this campaign. A challenge that I faced during this brief was finding photos to use that the audience could relate to. The first images I used depicted women that were less candid and performing extreme feats such as powerlifting, however, through working with tutors I found that my target audience found more relatable images of women that looked like them much more engaging.
BloodyGoodTime food truck
When trying to bring the event into the environment by working with tutors, this image produced the best feedback with my target audience. It was a challenge to find ways to show how the event would look however the idea of food trucks being used worked well as it was relevant to my target audience's interests.
Audible billboard no.2
Using billboard no.1 as a guideline, this image provides a second addition to the series. A challenge I faced when creating the images for this campaign was finding the quotes to use. The quotes that were favoured most by members of my target audience were ones that were empowering, encouraging and directly referenced women where possible.
BloodyGoodTime Instagram feed
I chose to use the BloodyGoodTime Instagram feed as one of my final outcomes because social media is so relevant to my target audience and one of the main tasks of this campaign was finding ways to provide further information on the event. Choosing to use social media to solve this problem was met with good feedback provided by members of my target audience.
I am an enthusiastic and ambitious visual communicator, who's priority is to constantly learn and grow. My key interests and experience lies in branding and illustration.
Although I focus mostly on branding strategy and identity, I enjoy learning and using a range of skills to tackle briefs as I want to consistently push myself to stay up to date with the ever-evolving design industry. My strengths lie in being proficient in Adobe Creative Suite, my strong idea generation process, and my ability to thoroughly research my projects and gain a deep understanding of my target audience in order to form a strategy that helps to produce the best outcome possible. I enjoy working independently however I thrive when working as a team on a brief, I am comfortable both in a leading role and as a contributor to the final outcome. I have found the best creative work comes from a collaborative effort utilising everyone's strengths and I enjoy using these times to expand and improve my own skills.
In the future I hope to work within the branding industry and join other like-minded designers to work on stimulating briefs in a creative environment. Here, I can continue to build on my skills as a designer and grow and develop my design process.
Branding industry report
Final year project
BloodyGoodTime campaign | Audible campaign
I have completed work experience at Checkland Kindleysides, Design4Retail and Champions (UK) plc. At these companies, I was given the opportunity to shadow employees of all departments of design whilst carrying out tasks independently. I witnessed some rebranding work for some big, well-known companies and also some smaller, newer businesses. These experiences allowed me to gain knowledge and an understanding of how the industry works and what would be expected coming into it as a junior designer.
June 2019 - September 2019
Junior Designer, Style Library