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Arts Degree Show

Twenty Twenty

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Olivia Roche

Graphic Communication and Illustration

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Olivia Roche

Im a conscientious Graphic Designer and Illustrator who explores colour and a variety of mediums in order to produce quirky outcomes.

For my final project I have been inspired and influenced by the ‘This Girl Can’ Campaign.
My illustrations and typography are bright and fun and are targeted at women aged 40-65. These illustrations show the struggles they face in sport, daily exercise and keeping active.
The original ‘This Girl Can’ campaign was conceived to promote sport amongst women, inspire their endeavours in physical activity and assure them that they do not need to be a certain body shape or size to participate.
My project takes the campaign a step further with humour to encourage and support activity whilst going through menopause and the changes it brings. As well as to raise awareness to those outside of my targeted audience.
In order to achieve this, I applied my illustrations to advertisements and placed them in settings and locations that would catch the eye of those I’m targeting. For example, places these women would commute such as bus stops, school notice boards, doctor’s offices as well as in magazines and on social media.
Throughout this project my findings have evolved from my initial targeted audience of younger women to men to a more refined audience of women struggling with menopause.
After speaking to women in the 40-65 age group t became apparent that bodily changes happen and are still yet not openly discussed or heavily talked about within the current campaign. This in turn has influenced the way my ideas have developed through my experimentation with life drawing. My research for this uses screen-printing, acrylic painting and pencil drawings to indicate the movement of the female form. Through black and white and colour. All in which have culminated to my digital final outcomes.
I’ve found that as a woman it’s inevitable that menopause will come but life doesn’t stop. In fact, the women I’ve talked to have reached an age that life is for living and there’s a general acceptance of body shape, hairs and irregular periods. I hope that my project projects this.


Trickle Up theory explained in Streetwear and Hip-Hop

Final year project

Illustrations for the campaign This Girl Can