Final year project
'LEGO rebuild the world: setting future foundations' & 'The lioness and… [Read more]
LEGO rebuild the world campaign video
Creating a promotional video to encapsulate the brand and the idea as a whole, using intricate and focused detail of LEGO’s tone of voice and brand values, combined with the interest of school teenagers in mind. The idea investigates the lack of engineering knowledge throughout schools in the UK, alongside a lack of support in careers education. With the support of AR technology, The concept involves LEGO hosting a ‘build a bridge’ competition nationwide to encourage ‘building with a purpose’ through visual learning and teamwork in schools.
This was submitted for the LEGO D&AD brief as the primary deliverable. Obtaining a professional voice-over to voice my visual script further refined the outcome. View full video here: https://youtu.be/05NXQyLgu8k
The lioness and rose pub informative billboard
British pub culture is regarded as one of the most popular leisure activities in the UK for adults, and even more so surrounding Football, where a large male population spends time watching live games at the pub.
With the Euro's 2021 around the corner, not many pubs show love and appreciation for the women playing football and representing our nation. Identifying women’s football and its growth to popularity as a representation of the theme, I explored into factual research surrounding it’s lack of player publicity, which has contributed to a current ‘lack of interest’ in the sport, particularly surrounding an audience of 45-55 year old men.
Rebuild the world interactive poster design
To promote the competition, a series of posters would be placed around schools displaying famous bridges from across the world. With the help of Facebook powered software Spark AR, students would be given the chance to use The Lego Virtual Interaction option on its Instagram page.
Using their smartphones, this option will enable users to scan and interact with the ‘Rebuild the World’ Posters, which would give users a 3D view of famous bridges around the world using LEGO bricks, exploring the narratives and deeper engineering facts surrounding how they were built.
This poster example exhibits the famous Golden Gate Bridge. If you have the Facebook app, simply scan the QR code in the image to bring this bridge to life!
Alternatively, view the Augmented Reality collection for this project with the following link: https://youtu.be/oqslAJaw2Z0
Set of rebuild the world poster designs
With a collection of posters, visualising the different bridges across the world, users are able to view the famous bridges in three dimensional detail, including learning about how they were made, the materials and even hints that can inspire their bridge building processes for the competition.
Lioness and rose pub promotional collection
Creating an atmosphere that encourages the interest in women’s football and the national team players, using the Euro’s 2021 as a touch point, I created a brand of pubs that encourages males of this age group to enjoy the beautiful game in the comfort of their social setting, a pub.
The competition process
As part of the concept, LEGO would host presentations across the UK and give interested schools the opportunity to explore their LEGO office in London. By doing this, students will be able to gain an insight into the various cogs needed to run a worldwide brand like LEGO.
Prem Desai
A visual communicator specialising in branding and advertising, whilst being passionate in furthering my versatility to work across various other design disciplines.
With my strong interests in branding and advertising, I based my final year projects around building my portfolio of skills through learning new software, such as After Effects and Spark AR that would act as further preparation for graduation.
They respond to my ambitions and explore fields of research and technological advances, such as motion graphics and AR, as relevant to contemporary trends in design. These projects also stemmed from both my passion for sports and childhood connections to creative brands such as LEGO.
Final year project
'LEGO rebuild the world: setting future foundations' & 'The lioness and rose pub'
Experience
During my placement at Populus, I was provided a one week work experience role at COPA90, one of the world’s largest independent football media businesses, which provided me with the opportunity to learn how the company operates, as well as contributing to their social media and design content. As someone with aspirations to work in the field of sports, this was an incredible experience that provided excellent insight and valuable experience going into my final year of study.
Placements
September 2018 - May 2019
Design Intern, Populus