Final year project
Ethical elephant tourism [Read more]
Ethical elephant tourism
Here are multiple frames from the animation that show the tourist experience of visiting an unethical elephant park and how it plays on his conscience. Research suggests that the best way a tourist can tackle unethical elephant tourism is to not visit these park thus they can't receive the funds to continue mistreating elephants.
Ethical elephant tourism
A decision was made at the end of the animation to include real images of elephant abuse in the tourism industry. The animation grabs the audience's attention but the real images will be the what to shocks them and brings reality to the abuse received by elephants. It was important to highlight that this is a real issue and not just existing in the animation.
Ethical elephant tourism
The animation is based off research including real abuse endured by the elephants. Elephants are kept chained up and repeated hit and jabbed with bull hooks by their handlers, this is what is openly shown to the public, let alone what they go through when the parks are closed to the tourists.
Teenage mental health
2/3 of teenagers commit suicide without any prior diagnosis of mental health problems. This project investigates, tackles, and create solutions towards the lack of awareness of mental health issues among teenagers. The research of the particular issue and of the most suitable target audience resulted in an awareness video, that aimed to make parents more vigilant of their teenager's mental health and the symptoms specific to teenagers experience mental health issues.
The project also explores the issues of attitudes of mental health problems in teenagers, the secrecy of it and the symptoms of signs of mental health issues that are specific to teenagers and not found in adult mental health.
Through creating an awareness video, it will emphasise the secrecy of mental health in teenagers and encourage parents to take more responsibility towards keeping an eye on their teenagers mental health, know the symptoms and be confident to take action if needed.
This video offers the chance for parents, teachers and other adults that interact with teenagers, to reflect on their own attitudes of mental health in teenagers with the goal of making them take the issue more seriously, reflect on their own attitudes and be more vigilant towards spotting the symptoms of mental health problems in teenagers.
This is ultimately achieved through a combination of camera shots, video editing, animation and content to create a punchy, impactful yet sensitive and empathetic video.
Throughout this project, it documents the journey to researching a problem, thinking of the best solutions and analysing the best communication methods to tackle the specific issue within a big topic. The document process includes, producing a video from writing scripts, research and practising camera shots for the most emotive responses, managing multiple actors, using them to their strengths and utilising post production methods to enhance the tone of voice of the overall message, such as video editing, animation and voice over.
Teenage mental health
Teenage mental health
Teenage mental health
Teenage mental health
Sarah Rowntree
Using animation to expose the unethical practises in the elephant tourism industry.
Using traditional animation with Premiere Pro, a 420 frame animation was created to narrate the guilt of a tourist visiting an elephant park. The aim of the animation is to expose unethical methods of domesticating elephants in elephant parks. The project enables skills such as animation, illustration, story writing, story boarding and video editing. Exposing unethical elephant parks is an important topic to discuss as it can be uncommon knowledge when the parks disguise under the names of 'sanctuaries' or 'orphanages'. However in most cases that encourage human interaction with elephants, the elephants go through the cruel process of "phajann" that ensures they stay submissive to their human handlers and are safe to be around tourists.
Please see videos in the YouTube channel linked to this page.
Final year project
Ethical elephant tourism
Awards
My sports photography has been published in the Stratford Herald and the Leamington Courier.
Experience
I spent summer 2019 undertaking a four month internship at a B2B Marketing agency in London. I have since continued working for Velo Marketing part-time whilst completing my final year at University. I have experience in both print and digital such as brochures, posters, web banners, web design, logo design, animation and video editing. Clients include SAGE and Cisco. I have been lucky enough to have the opportunity to be taken abroad for video shoots, responsibilities including: setting up and the manning the cameras, speaking directly to clients and post-production such as editing raw footage.