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Working in partnership with Sarah Stevens, this project began as a submission for the D&AD New Blood Awards, BBC brief. Aiming to develop a UX/UI project combining physical and digital design, which highlights the benefits of responsible data storage, whilst appealing to an audience of 16-24-years old.
View our outcome video at: https://youtu.be/2g-teTi8fEU
We developed BBC Cloud, which links your location data to live weather reporting to suggest exclusive BBC content which updates twice a day. Cloud personalises content suggestions over time, collecting data to understand users’ preferences.
To enhance the link between digital and physical spaces, Cloud uses transparent screens to place BBC content in your public spaces. With helpful recommendations, shareable weather stats and fun snippets of BBC content we honour a British tradition, making it easier than ever before to complain about the weather.
Digital metaphors: The changing role of skeuomorphism in graphical user interface design