Final year project
Mellow mog kombucha [Read more]
Mellow Mog - calming kombucha brand
Designed as an antidote to the work-related stress of modern life, Mellow Mog combines probiotic Kombucha with stress relieving Ashwaganda Extract to improve mood & encourage mindfulness. The visual identity is inspired by a combination of the relaxed nature of cats & the Japanese Zen Gardens that provide peaceful sanctuary from busy cities.
Penguin student design award - 'The Night Manager' book cover
A book cover design for John Le Carre's 'The Night Manager', featuring symbolic references to the themes & events of the book that are revealed the more you look at it. Just as with any good espionage novel, not everything on this cover is as it seems...
SIFT - tailored allergen menus
Dining out spontaneously for those with allergies can be an uncomfortable experience. SIFT is an app designed to make eating out safe & simple through pre-filtered menus for high street chains that are tailored to the user's dietary needs.
2020 F1 British Grand Prix concept helmet design
The side view of a one-off concept helmet livery, designed to be worn by McLaren F1 Team's Lando Norris at the 2020 British Grand Prix at Silverstone.
2020 F1 British Grand Prix concept helmet design
The front view of one-off concept helmet livery designed to be worn by McLaren F1 Team's Lando Norris at the 2020 British Grand Prix at Silverstone.
Mellow Mog - calming kombucha brand
An additional packaging product render for Mellow Mog. For this project I designed the brand's visual identity & packaging; including a completely bespoke bottle design modelled using Maxon Cinema 4D & rendered in Adobe Dimension.
'Thrive' - campaign typographic illustration
A typographic illustration created for a campaign encouraging over 65's to embrace technology as a way of getting involved with activities in the real world. The campaign used era appropriate cultural icons as a gateway to connecting with the target audience.
Cathedra - architectural chair museum
Before the days of 3D modelling, furniture design provided Architects with structural design challenges but without the high cost of constructing a building. Cathedra; the latin word for throne/chair, is a conceptual museum brand dedicated to the exhibition of chairs designed by world renowned Architects. The posters shown here are advertising a special exhibition celebrating 100 years of the Bauhaus school of design.
Simeon Fry
A multidisciplinary creative with a passion for developing Branding & UI/UX design that stimulates thought & emotional connection.
My creative practice encompasses a diverse range of projects & consequently, I strive to tailor my design approach & aesthetic to ensure that the work I produce communicates its message in the most effective manner. The work displayed here demonstrates the well developed conceptual & technical knowledge I possess & how I combine them to create impactful design that leaves a lasting impression. The Branding & UI/UX projects that I undertook this year have enabled me to further develop my ability to synergise these influences & form effective creative solutions. As the last chapter of my university experience closes, I look forward to tackling the exciting challenges & opportunities that the beginning of my career will bring.
Final year project
Mellow mog kombucha