Final year project
Mellow mog kombucha [Read more]
![Mellow Mog - calming kombucha brand](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Fry_Simeon_Web01-scaled.jpg)
Mellow Mog - calming kombucha brand
Designed as an antidote to the work-related stress of modern life, Mellow Mog combines probiotic Kombucha with stress relieving Ashwaganda Extract to improve mood & encourage mindfulness. The visual identity is inspired by a combination of the relaxed nature of cats & the Japanese Zen Gardens that provide peaceful sanctuary from busy cities.
![Penguin student design award - 'The Night Manager' book cover](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/The-Night-Manager-Book-Cover-scaled.jpg)
Penguin student design award - 'The Night Manager' book cover
A book cover design for John Le Carre's 'The Night Manager', featuring symbolic references to the themes & events of the book that are revealed the more you look at it. Just as with any good espionage novel, not everything on this cover is as it seems...
![SIFT - tailored allergen menus](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Sift-app-scaled.jpg)
SIFT - tailored allergen menus
Dining out spontaneously for those with allergies can be an uncomfortable experience. SIFT is an app designed to make eating out safe & simple through pre-filtered menus for high street chains that are tailored to the user's dietary needs.
![2020 F1 British Grand Prix concept helmet design](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Side-Helmet-scaled.jpg)
2020 F1 British Grand Prix concept helmet design
The side view of a one-off concept helmet livery, designed to be worn by McLaren F1 Team's Lando Norris at the 2020 British Grand Prix at Silverstone.
![2020 F1 British Grand Prix concept helmet design](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Front-Helmet2-scaled.jpg)
2020 F1 British Grand Prix concept helmet design
The front view of one-off concept helmet livery designed to be worn by McLaren F1 Team's Lando Norris at the 2020 British Grand Prix at Silverstone.
![Mellow Mog - calming kombucha brand](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Fry_Simeon_Web06.jpg)
Mellow Mog - calming kombucha brand
An additional packaging product render for Mellow Mog. For this project I designed the brand's visual identity & packaging; including a completely bespoke bottle design modelled using Maxon Cinema 4D & rendered in Adobe Dimension.
!['Thrive' - campaign typographic illustration](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Mcenroe-scaled.jpg)
'Thrive' - campaign typographic illustration
A typographic illustration created for a campaign encouraging over 65's to embrace technology as a way of getting involved with activities in the real world. The campaign used era appropriate cultural icons as a gateway to connecting with the target audience.
![Cathedra - architectural chair museum](https://artshow.lboro.ac.uk/wp-content/uploads/2020/05/Cathedra-posters-scaled.jpg)
Cathedra - architectural chair museum
Before the days of 3D modelling, furniture design provided Architects with structural design challenges but without the high cost of constructing a building. Cathedra; the latin word for throne/chair, is a conceptual museum brand dedicated to the exhibition of chairs designed by world renowned Architects. The posters shown here are advertising a special exhibition celebrating 100 years of the Bauhaus school of design.
Simeon Fry
A multidisciplinary creative with a passion for developing Branding & UI/UX design that stimulates thought & emotional connection.
My creative practice encompasses a diverse range of projects & consequently, I strive to tailor my design approach & aesthetic to ensure that the work I produce communicates its message in the most effective manner. The work displayed here demonstrates the well developed conceptual & technical knowledge I possess & how I combine them to create impactful design that leaves a lasting impression. The Branding & UI/UX projects that I undertook this year have enabled me to further develop my ability to synergise these influences & form effective creative solutions. As the last chapter of my university experience closes, I look forward to tackling the exciting challenges & opportunities that the beginning of my career will bring.
Final year project
Mellow mog kombucha