Final year project
ASTRAY [Read more]
ASTRAY
I have been to many music festivals and a common issue everyone has is losing their friends and not being able to get in contact. This is due to no phone signal, running out of battery and various other reasons.
ASTRAY provides a service to be put in place at all festivals. I have focused on creating the branding and adverts. It has two key features, a Lost Point at the festival and a GPS tracking device to help communicate with friends.
The aim is to improve everyone's health, safety and wellbeing. The negative association of being lost can now become a positive part of a festival experience.
ASTRAY GPS device
The ASTRAY GPS device - This would be purchasable from ticket websites before the festival and also available on the festival site. This is a way to keep track of your friends without always having to rely on a phone.
A group of friends sync up their ASTRAY devices and set up locations associated with each colour. The simplistic design has a flashing and vibrating feature which would be noticeable when you're in a loud venue. It can also be personalised by having a variety of colours and you are able to stylise it by clipping it on clothing, bags and jewellery.
Visualisations of features at the lost point
The ASTRAY Lost Point - When you get lost it can be scary and cause panic, therefore, by providing a safe space it's beneficial for festival goers and also for the organisers.
The ASTRAY lost point is a part of the festival experience, keeping the lost people entertained while they wait for their friends. This includes music, games, food, drink and a message board. It is playing up to the theme of when a child gets lost and waits for their parent to collect them, with oversized cuddly toys, a 'nap area' and a 'playground.'
ASTRAY GPS device modelled on a bumbag
ASTRAY tube advert
I designed a series of adverts that are short stories of occasions when people have lost their friends at festivals and the funny or chaotic things that can happen. It is meant to be a relatable and amusing quick read before you hop on the tube, highlighting that if you'd had ASTRAY to help at the time, you'd be able to create even more amazing memories.
ASTRAY leaflet
Explaining the different areas of the Lost Point.
ASTRAY Stage - New up and coming acts and an open mic where festival goers can have a go at impressing the lost crowd.
Nap time area - A chill out area with bean bags and cuddly toys to rest.
Playground - Giant Jenga, snakes and ladders and other games to play.
Message board - For those who are tired of waiting for their friend, they can leave a funny or rude message for them to discover.
Juice Box Bar - Drinks and cocktails themed on your childhood favourite sweets.
ASTRAY
Vinyl record - Artists and acts from the ASTRAY stage
'I Got Lost' Wristband - For those whose phone has died they can write their friends number on a band in case they got lost and need to contact them.
ASTRAY Festival poster/print
ASTRAY Juice Box Bar Cup
Sophie Oates
A Graphic Designer specialising in branding and advertising.
One of my greatest strengths is my ideation skills, I love being creative and coming up with unique and interesting projects and ideas. This fuels my passion for my design work which is versatile and bold. I aim to go into a career in branding or advertising and I especially enjoy interactive design.
Final year project
ASTRAY
Awards
'20 Diploma in Professional Studies
Experience
'19 Champions UK plc
'18 Lucozade Ribena Suntory
'17 Wunderman
'13-'14 & '16 Tony G
Placements
January 2019 - September 2019
Graphic Designer, Champions UK plc