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Arts Degree Show

Twenty Twenty

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Fundit splash pages

Fundit splash pages

Dynamic bright design. I wanted there to be a light-hearted energy when users opened up the Fundit app. The idea was to create simple yet lively patterns, which would become animated as soon as the service was opened. Making sure there was a certain level of fun and energy injected into the UI from the very beginning.

Our BBC illustration

Our BBC illustration

This illustration was part of an animation created for a D&AD brief. Working with another student, we developed a service where the BBC could help families reconnect with 16-24 year olds once they begin to move out and leave home. Please see the full animation on my website.



An app for 17-25 year olds providing a breakdown of all black box features, and offering advice on the go. A way to incentivise users to drive safely. A black box is used by insurance companies to track driving data more efficiently enabling young drivers a cheaper way to get insured and encourages them to stay safe.

Unboxed - the concept

Unboxed - the concept

The app consisted on a Dashboard, Map and Journey review, to provide the user with the most seamless consistent experience.
The dashboard provided a way users could quickly see what they scored on each drive, as well as how much money they had lost or saved through driving.
The Map is so users can have a SatNav, which can assist them on their journeys and provide them with an opportunity to rectify their errors and drive in a safer manner. It does this by flagging any problem areas which will effect their score.
The Journey Review enabled users to get a detailed breakdown of their drive. This showed how they scored individually on each of the black box features and provided a clear explanation of how to improve on their next drive. It was important that the UI/UX felt friendly and not controlling, it was there to help and motivate them to drive safely.

Sophie State image 8

Sophie State

I am focused on finding a user-centric solution. I want to create design which empowers people and provides them with memorable experiences.

My passion for service design has flourished whilst at Loughborough University. Being able to experiment with illustration, branding and prototyping has enabled me to develop a technical, all rounded skill set which I can't wait to develop once entering the industry. I want to continue to progress my knowledge of creating seamless and meaningful design for users and hope to start a professional career as a junior UX designer for a creative agency.

Final year project

Fundit and Our BBC


'20 Diploma in Professional Studies


I was hired as an illustrator by DK. Once I completed my placement at DK, I illustrated over 210 illustrations for a book released in 2019 titled '7 Minute body plan' by Lucy Wyndham Read.
Other work experience include: DK (Sept 2018- July 2019) Bartle Bogle Hegarty (BBH) (June 2018) Skinny Dip (January 2018)


September 2018 - July 2019

Design Assistant , Dorling Kindersley