Final year project
CYPHER non-alcoholic drinks brand [Read more]
CYPHER non-alcoholic drink brand
This project aims to create a range of non-alcoholic drinks that allows our target audience to have fun and be happier in social situations. The product is for those who enjoy going out and socialising and want an alternative drink catering to their health needs and busy lifestyle.
The design is clean, modern, and sleek making it cool to choose a healthy drinking option with your friends.
The ethics of organ donation
The aim of this project is to promote and encourage organ donation amongst different religious groups. There are a number of concerns about this process and the purpose of the information cards and posters is to reassure people that organ donation is accepted by all major world religions.
The poster and organ cards are designed to convey a clear, simple message that organ donation is acceptable and encouraged. They are designed to be displayed in hospitals, schools, shops and other social areas.
CYPHER non-alcoholic drink promo glass
For this project it was important to think where the brand could be advertised. Festivals are very popular amongst the age demographic and a reusable pint glass with the CYPHER logo is a functional and attractive means of promotion.
CYPHER non-alcoholic drink website
The website allows for the sale of products and encourages customers to apply for discounts via the CYPHER app. Each customer can log in confidentially to access the shop for home delivery, see special offers and check their points balance for promotional merchandise.
CYPHER non-alcoholic drink app
You are out with your friends and looking for something to drink, but you have that important meeting in the morning, so you do not want to drink alcohol. Your friends ask what you want to drink and you see the CYPHER Logo with its QR Code.
Using the CYPHER app on your phone lets you scan the QR code every time you buy a CYPHER drink to gain points which you can use on the website to order t-shirts, coasters, and drinks.
CYPHER non-alcoholic drink T-shirt
Also, at festivals, people will buy T-shirts that will be attractive and exclusive, but will also help promote and advertise the product. They can also be worn after the festival is over which will allow ongoing promotion in a variety of situations.
Ethics of organ donation: donor cards
Each design will have a pictogram of different religious groups that are easily identifiable by their colour, text and iconography, which allows a personal feel for each group. This is in contrast to existing NHS donor cards that simply display information in the same colour.
Ethics of organ donation: donor cards
The back of the organ donor card will provide appropriate means to access further information about organ donation.
Tirath Gahir
This project is designed to showcase my skills as a digital designer in areas that interest me.
Digital Designer
My main motivators for creating design are my interests in psychology, self-development and design influence. I have a range of versatile skills and the flexibility to learn new skills and I treat every day as an opportunity to learn. I aspire to create work that is humanitarian in nature and this has influenced my final projects around organ donation and non-alcoholic drinks.
Final year project
CYPHER non-alcoholic drinks brand
Awards
'19 Mental Health First Aider (MHFA) - completed two-day course
Experience
My responsibilities at Ginger Root were:
Thinking creatively to produce new ideas and concepts for developing designs.
Time management
Communicating efficiently and professionally with Account Managers and clients
Proof-reading work
Working with printers, other designers, account managers, web developers, and marketing.
Meeting clients or account managers to discuss the business objectives and requirements of the job
Working to client deadlines, delivering artwork on time, and in print-ready format.
My responsibilities at Anderson IT were:
Researching the industry of Cloud Computing (Private and Public)
Understanding how Private Cloud solution is built
Product branding ideas
Market Research
Building training guides and videos for end-users
Learning to promote and sell the solution
My responsibilities at Volute were:
Developing core fundamental skills of web design
Created document to help rebrand and updated website
Created avatars for company website (Tim, James & Jo)
https://volute.co.uk/about-us
Placements
October 2018 - January 2019
Junior Graphic Designer , Ginger Root
June 2019 - August 2019
Intern , Anderson IT Management