Final year project
1. Penguin's Children's Cover Award, 2. D&AD new blood- HSBC, 3.… [Read more]
Penguin's Goodnight Mister Tom full cover
This is my submission for Penguin's Children's Cover Award, it is a mix of hand-drawn medium and digital editing. Painted with gouache mixed with the use of masking liquids, the text was edited digitally after.
“Two scenes happening in the same timeline” is the inspiration behind the cover design, with the top section depicting St Paul surrounded by smoke and fire, while the bottom half showing Willie, Mister Tom, and Sammy running happily in the countryside. Planning this piece was difficult since the front cover has to be eye-catching to children, but also encourages adults to take interest in buying it for them. So a dynamic composition and colour contrast with the use of gouache helped to create a rustic feel and set the tone of the story.
D&AD-HSBC airport illustration portrait
The main objective of this project is to showcase HSBC’s global brand promise “Together we thrive” in an airport setting. With a full takeover of jet bridges, and 2 other moments in the audience’s airport journey where the idea will be used.
To match the sky travel aspect of the airport setting, I decided to create a floating island, which houses a community of bird-like creatures, with all their interactions and little details of the environment on display. The purpose of this illustration is to help ease the stress of travellers, while entertaining them during long dwelling moments, particularly in the baggage reclaim area. With a lot of waiting required, looking at artwork/ illustration is a good way to combat the boredom.
This helps build up travellers' positive association towards the HSBC brand, and remind them that they are not just a bank, they are a service who cares about people from around the world.
D&AD-HSBC airport illustration landscape
This is the landscape version of the HSBC illustrations, focusing on the centre part of the island. Placing this in waiting areas and baggage reclaim areas are ideal for distracting and entertaining travellers while they are waiting, the style of illustrations are suitable for people from any age group and nationality as well.
D&AD-HSBC jet bridge illustrations
Passengers can walk through the jet bridge very quickly, so utilising shapes and geometrical designs that mimic the HSBC logo hexagons can brighten up the tight space with its vibrant colours, and also leave an imprint/ impression of the branding when passengers are walking pass.
Each design is like a window looking into the island, so even when passengers are waiting, they can still be entertained.
D&AD-HSBC jet bridge illustrations mock up
The Jet bridge designs can also work as a pair in high traffic areas in airports.
D&AD-HSBC illustrations gate mock up
From research, a lot of people notice adverts near gates, so placing them there can help spark audience interest.
Student art pass #Profilepitch designs
There are 2 designs for the profile pitch project because there are different art pass colours available. The opportunities a Student Art pass can bring are amusing, and truly “eye-opening”, so I wanted to create a design that highlights the Art Pass card, and captures the excitement audiences can have from new opportunities and experiences.
Student art pass #Profilepitch designs in templates
These are the designs placed in the templates Student Art Pass posted on their Instagram when they announced the profile pitch competition on their page.
Yan Tsai Cheung
Illustration has always been my passion, so for my final projects, I explored a variety of briefs, that include designing a book cover for Penguin's student design award, D&AD's HSBC airport ads designs, and pitching a new profile picture for Student Art Pass's Instagram page.
Apart from using materials like paint, fineliners, and printmaking, exploring new briefs encouraged me to expand my skills and explore digital illustrations. So for my last module, I want to train my skills in adapting to different brief requirements and deadlines, while exploring the possibilities of illustrations applied to different contexts.
A comparative study of the cultural similarities and differences between illustrations, graphic novels and manga
Final year project
1. Penguin's Children's Cover Award, 2. D&AD new blood- HSBC, 3. Student art pass #Profilepitch
During my 2nd year, my Big Book project, which required us to make a book out of some redesigned stories from Cautionary tales for Children in a group, earned the Highly Commended for Best In-House Printed Product award from 2019 Association of Creative and Print Managers in Education (ACPME) awards.
My last job was being an intern for the Hong Kong Design Centre (DIP), I helped redesign their presentation materials and updated their website. It was a great experience meeting so many designers and start-ups while working to help them with their business.
Previous jobs include being a part-time teacher/ teaching assistance at children's learning centres in Hong Kong (Play Art Kids + My Education Centre), assisting teachers with English and crafts lessons while helping and negotiating with parents. I was also a promoter for The Oriental Trading co, to help out at events like Animation-Comic-Game Hong Kong (ACGHK), promoting their products while organising and tallying scores for their competitions.
All my job experiences have trained me to adapt quickly and work well individually as well as in teams. Being in customer services also lets me interact with many demographics, and talking to customers is always interesting especially when they give personal feedback.